My career began as a the professional golfer. I left school early to compete on tour and coach, I developed an obsession with the mechanics of high performance: technical discipline, emotional resilience, and the fine margins between good and world-class.

When I stepped off the course and into university, that competitive drive pivoted directly into entrepreneurship. I launched my first marketing agency connecting brands to youth audiences, I did this while co-founding a performance sporting brand that went on to be named Young Enterprise Best Student Startup in the UK & Europe.

Over the following decade, I operated across the entire commercial spectrum, from boutique agencies to global brands:

• Communications & PR (PHA Media): I worked on high-impact campaigns across sports, lifestyle, and luxury sectors for clients including Hugo Boss, England Golf, and the Manchester Marathon.

• Digital Transformation (Ashridge): Led digital marketing for a world-renowned executive education and consulting firm, scaling performance marketing, organic search, and web ecosystems.

• Global Brand Activation (Helly Hansen): I led the sports markeing function for the UK and Benelux regions across sailing, skiing and outdoor, orchestrating international athlete and event sponsorships, multi-market creator partnerships, PR, and integrated retail campaigns with key commercial accounts.

• Strategic Change & Executive Coaching (GameShift): Consulted at the board and leadership level as a qualified executive coach, facilitating strategic alignment, cultural evolution, and operational change.

In 2025, I founded REWN to bridge high-level strategy with real-world commercial performance. By combining elite athletic discipline, multi-channel marketing expertise, and leadership coaching, I help ambitious businesses forge genuine connections with their audiences, turning customer engagement into measurable revenue.